What Is Middle Class?

A couple of weeks ago, the Wall Street Journal reported that Proctor & Gamble was no longer marketing to the middle class but instead has a two-tier marketing strategy (if you don’t have a subscription, you can get the gist of the article here). This has led to all kinds of discussion by the chattering [...]

A couple of weeks ago, the Wall Street Journal reported that Proctor & Gamble was no longer marketing to the middle class but instead has a two-tier marketing strategy (if you don’t have a subscription, you can get the gist of the article here). This has led to all kinds of discussion by the chattering […]