At Forbes, John C. Goodman has two articles on personalized medical care:

Personalized Healthcare Choice vs. Government Mandated Obamacare, Part 1, by John C. Goodman (Forbes, 9/18/12). Excerpt:

Personalized medicine is the future. It’s where the science is going. It’s where the technology is going. It’s where doctors and patients will want to go. Yet, unfortunately for many of us, this is not where the Obama administration wants to go.

Can Personalized Healthcare Survive Obamacare’s Medicine Assembly Line?, by John Goodman (Forbes, 9/20/12)

We are entering the age of personalized medicine, where the therapy that’s best for you will be based on your physiology and genetic makeup – and may not be right for any other patient.

Yet standing in the way of this boundless potential is an Obama administration whose entire approach to health reform revolves around the idea that patients are not unique and that bureaucrats can develop standardized treatments that will apply to almost everybody with a given condition. When former White House health adviser Ezekiel Emanuel told CNN recently that “personalized medicine is a myth,” he was fully reflecting the worldview of the authors of health reform.